Sustainability in packaging is “RECYCLE, REUSE AND REDUCE” there by making the brands more socially and environmentally responsible. Implementing eco packaging in brand’s operations is “a necessity now” because….

  • Consumers want to associate with brands that are environmentally focused
  • Large corporations are spearheading the initiative to help their public image
  • Smaller and medium brands will be forced to implement sustainability in their packaging

Sustainable packaging will give an edge in competition by declaration on packaging. example “This packaging material is made up of 100% recycled material and non-toxic organic matter”

This can happen in number of ways:

  • Designing product packaging taking care to cause little harm to the environment by using recycled material.
  • Implementation of eco-friendly packaging solutions
    Reusability: Creating a circular economy around the packaging, extending its lifecycle and usability.
  • Designing your packaging with another purpose in mind.
  • Value engineering: redesigning packaging thereby money can be saved by using less packaging.
[1. PCR plastics (post-consumer resin) from existing PET bottles and other plastics are used in bottle manufacturing.

2. Bio plastics/ Bio polymers from agriculture waste used in manufacture of packaging materials.]